Description
Strategic Planning
Strategic planning is a crucial process in the management of an organization, aimed at defining its long-term objectives, identifying the means to achieve them, and aligning resources accordingly. It involves in-depth analysis of the external and internal environment, defining the company’s vision, mission and values, and setting clear, measurable objectives. Strategic planning also involves taking into account opportunities and challenges, formulating appropriate strategies, and defining specific action plans. It plays an essential role in guiding the organization towards long-term success, fostering adaptability to market changes and ensuring sustainability. Effective strategic planning requires the participation of all stakeholders, ongoing evaluation and the flexibility to adjust plans in response to changing economic and organizational circumstances. In short, strategic planning is an essential process that guides an organization’s decisions, actions and sustainable growth.
14 h / 2 jours
Certification
Présentiel
Training objectives
- Develop an in-depth understanding of strategic planning.
- Acquire practical skills to develop and implement effective strategic plans.
- Explore innovative methodologies and practical planning tools.
Pedagogical objectives
- Develop a thorough understanding of the concepts, principles and objectives of strategic planning.
- Learn to formulate a clear strategic vision for the organization.
- Understand the change management aspects of strategy implementation.
- Explore emerging trends and innovations in strategic planning.
- Acquire practical skills to develop concrete, achievable strategic action plans.
Who should attend?
- Corporate executives and senior managers.
- Strategic planning and development managers.
- Middle managers involved in strategic decision-making.
- All professionals seeking to strengthen their strategic planning skills.
Detailed program
Fundamentals of Strategic Planning :
- Introduction to Strategic Planning
- Understand the key concepts and importance of strategic planning.
- Examine planning models used in different contexts.
- Environmental Analysis
- Study SWOT, PESTEL and other analytical tools.
- Identify environmental opportunities and threats.
Practical Implementation and Interactive Workshop :
- Developing strategic plans
- Learn to formulate clear strategic objectives.
- Explore techniques for developing action plans.
- Practical Strategic Planning Workshop
- Apply knowledge to practical cases.
- Group work to develop a concrete strategic plan.
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